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We Know the "Our labels are fine" story All Too Well...

Stacy Gudas
Dec 20, 2016 3:54:50 PM

Why fix it if it isn't broken? We know this line all too well and believe we have a few viable answers for you to ponder regarding this idea.

That's just not the way it works anymore...

Manufacturers are stepping up their game. Today, just remaining in the same routine isn't good enough anymore. Improving lean processes and continually working to improve efficiency are what these companies are striving to achieve.  The ability to reduce inventory, errors and improve effiency of processes is critical to saving money as well as legal issues down the road.

 

Technology is here...

Having information available to end users as an added bonus is an advantage that will soon be phased out with the expectation of having additional information available anytime, anywhere. Instead of having labels just giving warnings, now labels are becoming "smart" and allowing for additional information about the products to be accessible through a QR code or by texting a word or phrase to receive information.

 

Be a change leader...

Set the standard and don't be the last to join in. Constantly working to improve the end product and user experience for your customer provides them with the comfort of knowing they are indeed doing business with the right people who are continually working to ensure they have the best product available and working on innovating their current products and solutions.

 

Prepare to fail...

You're company is doing great! They have been doing great doing the exact same thing for years. However, there comes a point in time where what doesn't seem to be broken, actually ends up broken. What does this mean? It means you've plateaued. It means you're no longer relevant. It means you waited too long to stay on top of the industry and create new ways of attracting and engaging customers.

 

Simply put, technology is changing. Don't let your products fall behind.  Keep your company and products ahead of the curve by researching new ways to enhance your product and the user experience.

 

Have questions about how to make your labels "smart" or how to give your products a voice? Contact us!

 

 

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